As part of the brand’s visionary evolution in meeting changing customer portfolio, they are seeking an influential change catalyst for this role, who will be empowered to lead the architecture of a refreshing strategy and implementations aligned to the expanding business aspirations.
This was the opening paragraph of a job posting I saw recently. I read it twice, and what went through my mind was this:
I’ve seen a recent trend of “innovative” job descriptions as companies try to make themselves stand out, and it annoys me to no end. A job description should do just that – describe the job. Throwing together a mishmash of big buzzwords does nothing to further that objective. The above ad tells me that (i) the poster wants to hire a psychic who can mysteriously understand what he wants; and (ii) the jobseekers who respond are likely only people who randomly apply to every job under the sun.